Many people say the 12-volt industry has seen its prime and that the future for mobile electronics retailers holds nothing more than store closures and diminishing profits. If you had asked me the same question two years ago, I too would have been skeptical. But that was before my involvement with MERA.
For those of you who have been a part of the mobile electronics industry for the past decade, I think we can agree these times are far from our most profitable. With many companies participating in “the race to zero” in once profitable categories such as mobile video and navigation, business owners are left looking for new categories to make a buck. But I further believe 2008 is going to be strong for those who recognize a good opportunity when it approaches them. The days of manufacturer-given profits are long gone and it is up to individuals to figure out ways to build