Ron Cuthbertson

During the first Consumer Electronics Supply Chain Academy at CES 2007 (see pg. 100 for more on the conference), all segments of the consumer electronics industry supply chain—including retailers, manufacturers, distributors, TPLs, service providers and solution providers—addressed the growing challenges to increase revenues and gross margins while taking costs out of the total CE supply chain. This article is the first in a series that will highlight the objectives, strategies and tactics introduced in a true spirit of collaboration by the leaders in the industry at the CECSA conference. The first deals with the initiatives of two premier retailers: Best Buy and Circuit City. Executives

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