Roy Williams

While stopped at a red light, I noticed the license plate of the car in front of me. Simple in its message, it said SMILE. And I did. Shortly after that, I saw a bright green and white taxi. It was a Toyota Prius and different than most cabs in town. It stood out from its bigger yellow counterparts with its message of environmentalism and economy. Then I saw a Starbucks billboard touting the chain’s new Pike Street Market blend and its new cup. These experiences led me to think about the importance of signage. Americans are exposed to 3,000 different advertising messages each

While stopped at a red light, I noticed the license plate of the car in front of me. Simple in its message, it said SMILE. And I did. Shortly after that, I saw a bright green and white taxi. It was a Toyota Prius and different than most cabs in town. It stood out from its bigger yellow counterparts with its message of environmentalism and economy. Then I saw a Starbucks billboard touting the chain’s new Pike Street Market blend and its new cup. These experiences led me to think about the importance of signage. Americans are exposed to 3000

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