Runco International

By Joe Paone 3/25/02 — Two major manufacturers announced new appointments to top positions today. Samsung promoted Peter Weedfald to senior vice president of strategic marketing. According to the company, Weedfald now leads all strategic branding and marketing directions for all SEA operations and Samsung North American affiliates, while continuing to drive Samsung's North American e-commerce and interactive media initiatives. Weedfald joined the company in October 2001 as vice president of marketing communications and new media, and has distinguished himself well by spearheading Samsung's North American advertising and branding campaign in 2002, a national interactive network of 375 top-rated Web sites featuring Samsung ads

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