Rupert Murdoch

.A Reuters eyewitness saw what appeared to be a working model of the next iPad with a front-facing camera at the top edge of the glass screen at a press conference to mark the debut of News Corp's Daily online paper in New York on Wednesday. A source with knowledge of the device confirmed its existence, adding that the final release model could have other features. News Corp and Apple declined to comment.

Rupert Murdoch on Wednesday pushed the send button on The Daily, a news application designed for the iPad that he hopes will position his News Corporation front and center in the digital newsstand of the future. New times demand new journalism, Mr. Murdoch said on stage at the in New York before an audience of reporters, employees and advertising partners. The Daily will be a first of its kind: a general interest publication that will refresh every morning and will bill customers credit cards each week for 99 cents or each year for $40. In journalistic and marketing ambition

It's not the end of the struggle to translate print media to a digital platform -- it's just the beginning.

Among the media elite, obits are already being written for The Daily. The content is unimaginative, they say. The tech is buggy. The numbers don't add up. And it's mostly true, but maybe they're missing the point.

Once again, Rupert Murdoch has launched a large and flashy innovation lab for the future of media. Does it have to be anything more than that?

The collaboration, which has been secretly under development in New York for several months, promises to be the world's first "newspaper" designed exclusively for new tablet-style computers such as Apple's Apple's iPad, with a launch planned for early next year.

...there will be no "print edition" or "web edition"; the central innovation, developed with assistance from Apple engineers, will be to dispatch the publication automatically to an iPad or any of the growing number of similar devices.

No matter how the NBC Universal dance with Comcast comes out or whether the Disney "KeyChest" multi-platform digital plan evolves, they - or similar deals - will affect the ways in which Americans watch video programming.  These kinds of ventures will eventually redraw the media landscape, defining the scope and capabilities of devices on which those programs will be consumed.

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