The founder of Theater Xtreme Entertainment Group on Tuesday issued a letter to shareholders articulating the company’s plans for the future, which will include a national rollout, with the help of a new chairman and CEO. In the letter, founder and CEO Scott Oglum referred to the company’s previous four years as “Phase 1,” and the period in the immediate future as “Phase 2.” The plan, first and foremost, includes relocating its stores from “third- and fourth-tier locations in small, neighborhood strip centers” to “top-tier” shopping centers. This plan will be carried out via a real-estate investment trust; the first new stores will
The home theater builder TheaterXtreme announced last week that it has named Robert Oberosler as its new president. A veteran of Lowe’s as well as May Department Stores, Oberosler brings more than three decades of experience to his new role. “Bob is an outstanding leader with deep experience in retail operations,” the company’s CEO, Scott Oglum, said in a statement. “He understands what needs to be done to move the company forward, meet growth targets, and strengthen our teams. He shares our vision of building an unparalleled brand.” What do you think about this hire? Talk about it in the Dealerscope forums.
The home theater builder Theater Xtreme announced Tuesday that it will open a new location in Moorestown, N.J. The new store, which will be a part of the East Gate Shopping Complex, will be about 15 miles East of Philadelphia, and just over an hour away from the company’s headquarters in Newark, Del. “The Moorestown Mall exemplifies the type of location that we believe will maximize our exposure to a premier market,” the company’s CEO, Scott Oglum, said in a statement announcing the new location. The company currently operates three company-owned stores and 11 franchises. The store is expected to come online
The home theater supplier Theater Xtreme has received, for the second year in a row, the 2007 Readers Choice Award for Best Home Theater, from the Wilmington News Journal, the largest newspaper in Delaware. The paper, owned by Gannett, awarded the honors based on reader surveys. TheaterXTreme has a location in Wilmington; its corporate headquarters is in Newark, Del. In July, Dealerscope editor Jeff O’Heir toured the Wilmington location along with CEO Scott Oglum.
The current crisis in the housing and credit markets, which has led to numerous home foreclosures and slumping home prices, is not a concern of home theater builder TheaterXtreme, CEO Scott Oglum said in an interview with CNNMoney.com. That’s because the crisis is leading homeowners to pour resources into improvements of their homes, rather than upgrading to larger houses. TheaterXTreme, which builds actual theaters in homes, sees happy things ahead, due to rising demand, and a market for home-theater projects that is growing at 32 percent per year. Oglum also told CNN that he is unconcerned because TheaterXtreme does not cater much to
Affordable front-projection home theater systems could be the next solution that differentiates your business by broadening your value-added service offerings, improving overall margins and increasing customer. Until now, front-projection theater solutions weren’t much of an option for specialty and broader CE retailers. Most consumers considered them beyond their budgets and were unfamiliar with the choices, most manufacturers didn’t market the full solution as an affordable option, and most retailers did not have the sales and installation capabilities to sell and support the systems. Two stories that bookend this month’s issue - our front-page story on Epson’s new Ensemble package and our