Shelly Miller

By Markkus Rovito There are two kinds of coffee drinkers in the world: the kind that settles for a large coffee with cream from Dunkin' Donuts and the kind that insists on an iced mocha latte from Starbucks. "The big box guys are like Dunkin' Donuts; we're like Starbucks," said Noah Herschman, vice president of marketing for Tweeter Home Entertainment Group. "Starbucks is for people who are serious and passionate about coffee. We want to be the store for people who are passionate about not only consumer electronics, but also movies, music and sports, which is what you use consumer electronics for." Tweeter's

In summer 2000, Tweeter launched a large national rollout of custom installation services. By June 30, 2001, the company employed 121 dedicated installation professionals and expected to double that number over the next year. Senior Vice President Shelly Miller said Tweeter is about two-thirds of the way toward standardizing the approach and in-store presentation of installation services in all the company's stores. By this time next year he expects it to be 90 percent there. CEO Jeff Stone said Tweeter noticed customer demand for custom installation for several years. "We were focused on so many other things, we just didn't have the

More Blogs