Simon Kang

LG this week introduced LED TVs, and made some ambitious predictions about the technology's future.

Over the past three years, LG Appliances has seen its Goldstar sales triple, and company executives contend the time is right to step up the company's presence in the U.S. market, keeping Goldstar and introducing LG as a brand. "We believe this is the right time for launching our LG brand as a premium brand," said Simon Kang, president of LG Appliances U.S. division. "For Goldstar, we're pretty much competing in a price-oriented market, so an emphasis is placed upon cost-competitive products. For the LG premium brand, it's a totally different game. Our focus is on consumer benefits, otherwise we cannot even

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