Sirius

The state of the satellite radio industry By Brett Solomon Of all of the emerging technologies on the mobile electronics landscape, none has been more touted in 2003 than the mainstream roll-out of satellite radio. More and more aftermarket manufacturers are making units easier to sell by integrating satellite radio capabilities into lower-price-point head units and low-cost, self-contained FM-modulated units. They're also shrinking satellite radio antenna sizes. However, there are still several issues retailers and manufacturers alike need to face. For instance, will enough Americans pay to keep satellite radio afloat as a viable entertainment option in the years to come? What

Behind the scenes at Sirius Satellite Radio is a radio programmer's nirvana By David Dritsas Impressive. From the lobby to the 30 recording booths to the three performance centers to the central server room, there is just about no other word to describe the New York City headquarters of Sirius Satellite Radio. Millions of dollars in investment capital have created a state-of-the-art facility that would put stars in the eyes of many radio programmers. And the energy in this facility could turn just about anyone into a shameless cheerleader for this new category of consumer electronics. If somehow you've managed to avoid all

By David Dritsas Consumer-available satellite radio moves closer, but the competitive landscape is shifting slightly. In a press release issued last week, Sirius Satellite Radio announced a $500 million dollar shelf registration with the Securities and Exchange Commission. But also in the release it was noted that the monthly subscription fee for the company's service is now be priced at $12.95, up from a previous $9.95 fee, a price that XM Satellite Radio, Sirius' only current competitor, also has been advertising. Sirius claims that according to its own consumer research, $12.95 is a price point that consumers are willing to pay for their

Sirius Satellite Radio last month announced Sirius radios would not be available until fourth quarter and then only in limited quantity. In a conference call with analysts, Sirius Chairman and CEO David Margolese said Sirius radios made with discrete componentry would become available in fourth quarter 2001, first from Panasonic with additional manufacturers to follow. Receivers Agere Microelectronics chipsets are to "follow shortly after the fourth quarter." Margolese said total radio quantities would be extremely limited in 2001, estimating "somewhere under 20,000 radios in the market" this year. A "material number of radios" will be shipped first-quarter 2002, he said. Aftermarket radios will comprise

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