Audiovox Electronics Corp. has announced the addition of veteran mobile electronics executive Stephen Witt. A veteran of Alpine and DICE Electronics, Witt is assuming the newly created position of vice president of mobile audio and advanced accessories.
DICE Electronics said last week that it has named Stephen Witt its new executive vice president of sales and marketing. Witt comes to DICE after 27 years at Alpine Electronics, most recently as vice president of marketing.
Manufacturers on new technologies and sales strategies for an evolving customer base
As part of Dealerscope’s upcoming mobile electronics issue, we spoke with executives from some of the market’s top manufacturers about the most important issues facing independent 12-volt dealers and installers.
The mobile electronics category, perhaps more than any other CE sector, has felt the impact of inflated gas prices and shrinking discretionary income. To help retailers navigate the bumpy market, Dealerscope interviewed executives from several major aftermarket manufacturers to see what strategies they’re using to overcome the challenges. Dealerscope: What are some of the main challenges and issues your dealers face heading into Q3 and 4? Michael West, marketing director, Eclipse: Consumer mindset is the biggest problem. People are feeling bad about the housing crisis and economic conditions. Dealers need to emphasize what’s great about what they sell: car audio and navigation devices
As a result of its board of trustees’ 2005 strategic planning session, the Mobile Enhancement Retailers Association (MERA) established a new focus, outlining new goals to drive the association as it aims to elevate the success of specialty retailers in the mobile enhancement industry. One of the stated goals was that “MERA will be the first place retailers turn for industry insight and guidance.” To this end, MERA’s primary objective is to “increase our ability to collect, categorize and analyze data on emerging industry issues.” With input from select industry professionals who comprise MERA’s newly formed Forecast Advisory Committee, MERA has compiled its first