Community activities can help retailers recruit new customers By Diana Sir Louis Director of Fort Wayne Operations Stucky Brothers, Great Buys Plus, Inc. As the screen rolls down and the lights start to dim, the customers rush to get to their seats. Class is now in session. No, we didn't take our customers back to college; we brought the college to Stucky Brothers (Stucky's). Gone are the days of the traditional route of advertising your products in the media and knowing customers would come. It is imperative to go out and recruit customers in much the same way universities recruit athletes.
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