The Bernie

A fifty-eight-year-old business continues to succeed The Bernie's of 2005 is very different from the Bernie's of 1947, though they still hold some important things in common. When Milton Rosenberg's father, Bernie, started the business as a gas station in Hartford, Conn., gas stations were called service stations. Now, with 14 stores selling major appliances and consumer electronics, service is still the key element to Bernie's success. Bernie's 14 stores serve the southern New England territory of Connecticut, Massachusetts and Rhode Island. The business carries about half major appliances and half consumer electronics, plus some Serta bedding. These stores do a brisk business with

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