Debunking myths about a fast-growing buying segment By Kathy Gornik Co-founder and President THIEL Audio Retailers should pay close attention to the recent CEA market study about women and technology. (See Sean Wargo's column on page 42.) Although a lot of lip service has been paid to the subject of female consumer electronics shoppers, precious little has been done to tap this enormous market. Now that we have some research data from CEA's market research department, and we also have the "Women and the CE Industry" roundtable discussion during CES, any retailer interested in realizing the potential of this underserved market

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