Thomson Homes

How Hifi House partnered with a local magazine to showcase its talents to thousands—up close and personal By David Dritsas Here's a question for small retailers: If you could have nearly 5,000 potential customers walk through your retail showroom in a period of a few short weeks, would you do it? On top of that, how would you like nearly 10 months of editorial exposure in a local lifestyle magazine to go along with it? A resounding "yes" would be the answer for most dealers. At Broomall, Pa.'s Hifi House, that's almost exactly what they were able to do by striking a partnership with

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