Tim Alessi

Editor in chief of Dealerscope

LG Electronics, exhibiting at the 2015 International CES, is greatly expanding its breadth and depth of OLED 4K Ultra HD and Ultra HD models in 2015.  Eleven OLED models in eight series in both flat or curved versions ranging from 55 to 77 inches (with the 77-inch model a flexible screen that can be set to be either flat or curved), and 29 models of 4K Ultra HD TVs – nearly double the number offered in 2014 and ranging in screen size from 40 to 105 inches – will populate the 2015 LG lineup, said Tim Alessi, LG’s director of new product development. “Sixty percent of our total TV line in 2015 will be 4K,” he said at a pre-CES press conference outlining LG introductions.

LG Electronics, which this year is fielding a dozen Ultra HD models from 49 to 105 inches, is counting on its new Smart+ TV webOS interface, which was explained and demonstrated Thursday at its Silicon Valley Lab in Santa Clara, Calif., to be a standout feature within the line. All told, 27 of LG’s total of 47 2014 models will include it, said Tim Alessi, director of new product development, who characterized the new platform as “a cornerstone launch” for the company.

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