Tim Cook

Editor in chief of Dealerscope

It was a big day in Cupertino for Apple's service initiatives as the company launched a bevy of offerings that CEO Tim Cook vowed would be "private and secure." Also on hand: a Who's Who of celebrities riding the newly launched Apple TV+ content creation bandwagon

In the past few days, Apple has released a lot of information about the Apple Watch launch. The company has announced it will begin accepting preorders for the wearable on April 10, and more recently it was revealed in-store pickups would be possible on April 24. If a customer has preordered their Apple Watch, they will be able to pick up the device in a retail location on the watch’s release day.

Apple CEO Tim Cook has been busy touring the world ahead of the launch of the Apple Watch. He has already traveled to Germany, Belgium, Israel, and London. On Monday, Cook was seen at the European Commission in Belgium, where he was photographed with the vice-president of the EC who oversees the digital single market. In Germany, Cook met with the BILD newspaper, as well as the Seele glass manufacturing facility which is working on projects for the Apple campus at Cupertino.

Apple has issued invites for a new media event on March 9, with the tagline "Spring Forward," which likely refers to time, hence the Apple Watch is a good guess for the star of the show. The event kicks off at the Yerba Buena Center for the Arts in San Francisco beginning at 10 AM on Monday, March 9, and we should get more details regarding the April launch window for Apple's first wearable, which Tim Cook alluded to in Apple's most recent earnings call.

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