Tim Tebow

Consumer technology manufacturer Soul Electronics is no stranger to celebrity attention. Featuring spotlights on their website of various musicians and athlete endorsements, the Jacksonville-based company took their appreciation for NFL superstar Tim Tebow to the streets before his team, the New York Jets were about to go head-to-head with the Jacksonville Jaguars on Sunday.

In one of the more alliterative celebrity endorsements ever, NFL quarterback Tim Tebow is now endorsing TiVo. The New York Jets quarterback has been named a brand ambassador for the DVR brand.

SOUL Electronics said Tuesday that New York Jets quarterback Tim Tebow has been named a brand ambassador. Tebow will appear in the company's "Soul of Greatness" campaign and become a development partner for SOUL products.

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