Tod Marks

Dear Shopper, Despite what the salesperson says, you don’t need an Extended Warranty. Yours truly, Consumer Reports Those 17 words appeared in a full-page ad Consumer Reports purchased in USA Today in November to highlight a recent report in the magazine, which came out just before Black Friday, and the maelstrom has yet to cease. For the independent dealer, the ad hit particularly hard. This came from the same magazine that only a year ago heralded independent electronics and appliance dealers as oftentimes better places to shop than big box retailers. For the warranty companies, it was a one-sided attack on an industry that services many customers admirably, with billions

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