Todd Hays

The conversion of the digital revolution with the 12-volt market has not always been pretty or profitable. Add rising gas prices and the decline in new cars sales to the mix and you have some custom installers wondering if the glory days will ever return. Maybe not, but there are plenty opportunities for those prepared to embrace new digital technologies, maximize their sales, promote their stores and expertise, forge new partnerships and adapt to changing consumer expectations. The numbers point to the opportunities: almost 40 percent of all drivers want to buy and install an in-vehicle CE product over the next year, according to

I don’t know about you, but I’m tired of hearing all of the excuses why business is bad. Here are the reasons I hear most often: The economy is bad. Car sales are down. Gas prices are too high. No one is coming in the store. We don’t have the right products. You can control some problems, but many you cannot. Stop spending your time worrying about the economy, car sales and gas prices. You can’t do anything about this stuff! Start worrying about your internal problems. But don’t just worry about them—do something about them. If you wait for things to get better,

Todd Hays, President, Columbus Car Audio and Accessories I would like to share some practices that my company does all the time to cause change. First, we create a budget and then analyze it. Yes, we have a budget. If you don’t have a budget, you’re making a big mistake. You should be determining how much you’re expecting to sell, spend and make as a profit. This will help you do many things. First, you will be able to determine how much inventory you need on hand to sell. Secondly, you can evaluate every expense line. You will see how much the trash is

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