Todd Thibodeaux Customer

By Todd Thibodeaux Customer support is as essential a component of the selling process as the quality of the product itself. Being able to set up and use the product you just bought is a crucial factor in a customer's satisfaction with a consumer electronics purchase, as are additional support in terms of warranties. Setup of consumer electronics products has traditionally been the role of the male head of household. Men, overwhelmingly, claim this to be the case. The fact is, males in the household tend to overstate their involvement in new product setup. Nearly 3 in 4 men say they are the

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