Soundcast said this week that Tom Dixon has joined the company as vice president of marketing. Dixon is a veteran of Pioneer Electronics, DTS, Inc., and SunBrite TV.
SunBriteTV on Monday announced the debuts of its new Signature Series 32- and 46-inch outdoor TVs. The company is positioning them as "dramatic upgrades to the industry’s first consumer-centric weatherproof televisions."
SunBriteTV is aiming to spread the idea among dealers that there is significant margin to be made in TVs that are not Ultra HD or OLED. The outdoor LCD TV supplier, which has primarily been selling its U.S.-designed-and-assembled 32-inch-to-65-inch sets through custom integrators, select local dealers and distribution, is expanding its channel plan to what vice president of marketing and national retail sales Tom Dixon said is “the next chapter: co-marketing with AV specialists, more progressive TV/appliance chains and outdoor lifestyle retailers.
SunBriteTV Wednesday invited custom installation professionals to apply to join its Preferred Dealers program. The program, SunBriteTV said, offers free shipping, special discounts and the benefit of powerful sales leads to dealers who agree to a 12-month minimum purchase amount.
SunBrite TV's Tom Dixon introduces the company's new Signature set of weatherproof outdoor TVs.