Tom Fristoe

Tentoe connects vendors and dealers online Tom Fristoe, president, CEO and founder of Tentoe, a Pleasanton, Calif.-based software company, says he believes his company has identified the solution to what he says is a major logistical issue facing manufacturers and retailers alike—delivering timely product information through standard distribution channels. "Four years ago, we started with the belief that there was a problem delivering product information to channels," he says. "Often, you'll find retailers and consumers checking manufacturers' Web sites looking for this information." So the company spent the first four years of its existence trying to develop a way to deliver data to the

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