Tom Hannaher

Editor in chief of Dealerscope

ZVOX will cut prices on five of their newest products as part of a "Recession Buster Holiday Sale" that will run from now through December 24.  The ZVOX Z-Base 550 home theater system will drop from $499.99 to $399.99.  The most recent ZVOX models, the Z-Base 525 and IncrediBase 575 will be reduced in price from $399 to $349 and $799 to $699 respectively.  The model 340 soundbar will fall from $449 to $399 and the model 440 soundbar will go from $549 to $499.

Tom DeVesto, founder of Tivoli Audio, worked at building his reputation as an audio industry innovator long before he ever got involved in producing a single model.

Despite e-commerce's success, the audio industry manufacturers have approached the web with a watchful eye, sometimes refusing to sell their products on-line. The common argument against audio sales on the Internet is customers cannot hear the sound quality of what they wish to purchase, creating the possibility of costly returns and dissatisfied customers. Other manufacturers fear a retail backlash or a ruined brand reputation. The e-tailers argue they are bringing expertise to an industry whose customers are demanding better service. "We take customers and we guide them through the buying process, giving them what I would describe as old-fashioned-style advice on how to buy stuff," said Tom

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