Tom Peters

Jude Rake President and COO Fellowes, Inc. Today's business environment offers information analyzed and categorized in every format imaginable. Retail sales data can be very telling, but only after the consumer has made a choice. Does that really tell us what the consumer wants? Or does that tell us what the consumer ultimately settles for? Our challenge is targeting the needs of our consumers, anticipating their wants, developing and producing innovative solutions to meet those needs and wants. Of course, then we have to make them aware of these solutions with world-class marketing that encourages trial and repeat purchase. "Incrementalism is innovation's worst enemy" — Nicholas Negroponte,

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