Because “friends and family” remain one of the strongest purchasing influencers, retailers and manufacturers also are salivating over the social networks—News Corp.’s MySpace, Google’s YouTube and the venture capital-funded Facebook, to name a few—that are all the rage with young, technology savvy consumers. Vann’s CEO George Manlove finds the social networks “fascinating.” “MySpace, that’s a whole beast in itself, and now YouTube. It’s all about an association with something in common. It’s a community of things that people have in common … There are brands developing in this social network environment that you’ll never see on major television.” “We think there’s opportunity
Tom Tsao
More Blogs