Tupac Shakur

“Darn close to 100 million Americans don’t have a cellphone yet,” says Mort Rosenthal, a man who wants to change that. “They don’t know where to start! Which store do I go to? Will I get sold just the hot new thing? As a consumer, I think we find buying a cell phone to be a pretty miserable experience.” In classic see-a-need-fill-a-need fashion, Rosenthal, the former CEO of a billion-dollar software distribution company, is building a new retail chain called IMO (“Independent Mobile”) with the sole intent of making cellphone shopping easier. His goal is to lure customers with a promise that they’ll be able to

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