Jon Myer knew that drastic times call for drastic measures. What he didn't know was just how drastic those measures should be.

Ultimate Electronics and the PRO Buying Group have resumed their business affiliation. The regional specialty retail powerhouse was a member of PRO Group for 17 years before a recent, brief hiatus. The 65-store Ultimate chain becomes PRO Group's 17th current member, repositioning the buying group as an enterprise with 310 storefronts with annual retail sales of $2.3 billion. Ultimate rejoins PRO Group with the philosophy that the advantages of membership outweigh the fact that some of Ultimate's competitors in various markets are also members. "With the CE industry in such technological and distribution flux, leveraging audio/video specialty knowledge is more important than ever," said

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