Viken

Maintaining its commitment to be the leader in large-screen TVs, Sharp Tuesday rolled out its new 80-inch Aquos full-array LED LCD TV (LC-80LE632U). The set has an MSRP of $5,499 and should begin shipping to retailers within a week.

By David Dritsas NEW YORK—It's been a significant year for Sony Electronics. Last week, Harris Interactive announced that Sony tops its list in the annual Harris Poll of "best brands" for the fifth consecutive year. Yet, the behemoth is working this year to redefine it's role in the industry. This week, Sony executives, including Dick Komiyama, president and COO, sat down to talk about the changes, some looking towards the future of new products and others that bring the company up to speed with current trends in which it has been lagging. Corporately speaking, the biggest change has been the transition of Sony Electronic's

Home Entertainment and Wireless Products Lead the Pack By David Dritsas and Natalie Hope McDonald Emphasizing its "Like No Other" message, Sony Electronics unveiled new products in its 2004 line show in Park Ridge, New Jersey recently. Both high-end home entertainment products, like HDTVs designed around CableCARD technology, and portable wireless products, including Sony's smallest ever laptop computer from the VAIO line, debuted to dealers. Mark Viken, senior vice president of corporate marketing at Sony Electronics, and Tim Baxter, senior vice president for Sony's Home Products Division, unveiled a top 10 list designed to spotlight a variety of product categories, including hard disk recorders, portable broadband

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