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Dealerscope advisors explain what their economic bellwethers are saying By David Dritsas The year 2001 will go down in history as one of our nation's most challenging years, both politically and economically. The National Bureau of Economic Research recently declared that the U.S. is in a recession that effectively began in March. Even so, the holiday shopping season started strong and Dealerscope's Editorial Advisory Board maintains a cautious but positive outlook. Some look at traditional larger scale economic indicators. "I use basically two things," said Steve Witt, VP of brand marketing & communications, Alpine Electronics of America, "looking at the overall output, using GDP

Digital Video is again the most popular saving grace for the year ahead By Markkus Rovito What product or technology would most impact your businesses next year? Heading into 2002, a plurality of Dealerscope's Editorial Advisory Board members cite digital video products—mainly displays and DVD. Jeff Cove, group VP, merchandising for Panasonic, said, "There are two items driving the business: DVD and digital television. They almost go hand-in-hand, and we expect them to lead next year." Wayne Park, senior VP, sales and marketing, Zenith, said, "Our focus is new display technologies, especially the thin, flat technologies. The market is still small, but

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