I often get asked, “What’s going on with our industry? Things aren’t like they used to be. Business is slow. We’re not selling amps and woofers like we used to.” My response is always the same. “What is it that you used to do that you are no longer doing?” That may seem like a simple answer to a very complex question, but if you step back and take a look at what got you where you are today, it may surprise you. How often did you run a parking lot event, tent sale, warehouse sale, bikini car wash or promotion of any kind?
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