Since our founding in 1983, NEW has been dedicated to taking care of consumers and their products. While we provide extended service plan programs and buyer protection services, our primary business is delivering exceptional customer service when a consumer has a problem with a product or needs support in its operation. Customer Value Every year, over 35 million consumers protect their purchases from failure and malfunction with an NEW service or replacement plan. Even when a product hasn’t failed, our service plans provide valuable services such as preventive maintenance and technical troubleshooting. This year, NEW will field 15 million calls from service plan

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