Would Jennifer

Gen X women, once known for their jaded worldviews and slacker boyfriends, are now the most sought-after demographic in digital imaging retail. These thirty-something professional women and mothers (nicknamed “Jennifer” by PMA, the Photo Marketing Association, a couple years back) are statistically the Americans most likely to turn their digital images into either a print or a high-margin specialty item. The trick for retailers, according to Kodak’s Brad Kruchten, is to get them past “likely” to actually spending time at a kiosk or online ordering site. “We need to give them an exciting way to memorialize their lives beyond a 4x6,” said Kruchten at

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