Yang Mian Mian

China’s top manufacturers have established themselves as the go-to source for consumer electronics distributors and retailers. So why can’t they seem to stand up for themselves in the American marketplace? Americans can rattle off names of Japanese and Korean CE companies, but very few U.S. consumers could name even one Chinese brand, much less recognize a Chinese company’s mascot or slogan. (Here’s a test: Name the company with the tag line, “Science has feeling if love exists!” That’d be the Chinese electronics giant, Hisense.) Two of China’s top CE companies, Haier and Hisense, met with a delegation from CEA this week during

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