Yao Ming

Editor in chief of Dealerscope

Noel Lee is pretty confident that his just-announced partnership with NBA basketball star and Chinese national hero Yao Ming to launch select co-branded products in China will carve a wide enough niche in the market door to allow his Monster Cable brand to build a foothold in the world’s biggest marketplace.

Weeks after announcing an endorsement deal with LeBron James, Monster has announced a deal with another basketball superstar, the Houston Rockets' Yao Ming

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