Yogesh Sharma

From his mezzanine office, Concord Camera Store owner Michael St. Germain has a bird’s eye view of his sales floor. Last November, it was hopping. Customers were checking out a wide selection of the latest sub-$1,000 digital SLR’s and the ever more affordable point-and-shoots, pleased to be getting a lot more camera for their money than the year before. St. Germain’s staff had good offers for customers that day, showing an 8 megapixel Kodak 875 for $199. The year before, he said, a comparable camera would have sold for about $700. Surveying the busy registers from his desk chair, St. Germain could cross off

Yogesh Sharma knows what’s in your drawers. In fact, he’s building a national digital imaging operation, Pictureal.com, based on market research about what most of us are hiding away there and in the backs of our closets. “In our studies, there’s an average of 10 hours of video in some format in most consumers’ shoeboxes. If you try to edit all that on your own computer, your hard drive will get full, your software will be incompatible and so on and so forth. By the time you get into all that, you’ll be like, ‘Forget it!’” Imaging retailers have known for years that

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