10 Tips To Help Create and Market Your Business Profile on Pinterest
Heard the buzz about Pinterest but have no idea what it is? Don't worry, in this three part series, we'll not only tell you what Pinterest is, but show you the step by step basics. See part one, Steps to Starting Your Pinterest Business Profile.and part two The Top Five Pinterest "Pinetiquette" Tips
Guest Post By: Caitlin Sullivan
Now that you have created your profile, gained some followers, here are 10 Tips to help you gain leads and start marketing your product on Pinterest.
1.) Make Sure You Use Keywords!
It sounds simple, but be sure to use keywords when describing your pins, so other pinners can find your images and boards when doing their own search of products.
2.) "Pin It" Button
You may have heard me say this once before in Part 2 of this series, but it is important. Add a "Pin It" button to your articles, website tool bar, and items. So your followers who are driving traffic directly from your site can also share the items within the Pinterest universe. If you are using a WordPress site, as your main site, be sure to check out the Pinterest Widget.
3.) Find Your Sources
Be sure to check and see who is pinning items from your website by using www.pinterest.com/source/yoursitenamehere. Then you can see what content is popular on Pinterest and create a content strategy for your website. It's also a great way to connect with your audience. Remember to either follow them back or give them a shout out by commenting on the photo. Be sure to utilize the RSS feed on Pinterest as well.
4.) Pinterest is About Having an Image.
I can not say this enough. Make sure you create a board and further elaborate what your business is about, not just the items you are selling. People within the Pinterest universe will see how transparent a company is if they are only pushing the item they sell. This board should convey your business's mission statement and personality. Other boards you should consider creating are "Meet the Team", where you can feature some of your company's team members and give a small biography about each one, or a "Behind the Scenes" board, to show people how a product is made or how an event is put together.
5.)Create a "Best Of" Board
Consider the best selling items and most popular articles on your website and pin them. Pinterest is the best website for you to redistribute content. Its a simple and easy way for you to receive likes, followers, and repins.
6.) Pinterest Promotions
Promote, promote, promote! Be sure to run contests and exclusive offers on Pinterest. An example could be a "Pin it to win it" contest, where pinners can post links, images, and articles that they best describe your business. The winner can receive a prize and can be exclusively promoted on your Pinterest page for an certain amount of time. It's a great way to captivate your audience and help shed a positive image of your business.
7.) Ad a Price Tag When Selling Items
In the description of your pins, place the $ sign in front of the price, and the item will be placed in the "Pinmarket" or "Gifts" section of the website. This feature will make it easier for your followers to search your product.
8.) Be Aware of Trends
Be sure to always check and see what is popular on Pinterest. What images are trending, what articles are getting the most repins, etc. An easy way to do this is search items or similar websites within the search engine and see if your competition has a profile on Pinterest, or simple go to the highlighted "popular" tab located at the top, and see what has been trending most recently.
9.) Pin All Media to your Boards
Remember to pin videos and podcasts on Pinterest as well! If you have boards that feature "how to" videos and tutorials, it can help your audience further understand what your company is about and gain more followers.
10.) Social Media Mania
If you have a business Facebook page, remember to connect it to your Pinterest page. By the end of March, all business pages will be changed to the new Timeline format. Be sure to connect your Pinterest page, so your Facebook followers see on your Timeline what new content and items you have pinned on Pinterest.
Remember, Pinterest can be a great content marketing tool! Be sure to take the tips in this series and apply it to your new business profile. Overwhelmed still? Refer back to the first two articles, take your time, and build your profile one pin at a time.
Have a question? Leave it in the comment box below.