Advice for Retailers Selling Projectors and Screens
The huge drop in projector and screen prices has created a noticeable increase of everyday CE retail customers wanting their own big-screen home theater. What was once a luxury only the privileged few could afford is now available to virtually everyone. The simple reason is that a projector and a screen ranging in size from 100 to 150 inches can be obtained at a fraction of the cost of an 80-inch flat-screen TV.
Retailers are scrambling to stock affordable projectors for these oft-branded “entry-level” home theater enthusiasts. The problem is that many stores are not adequately equipped to display a projection system – and even fewer have employees who know the difference between a projection screen and a bed sheet.
Here’s an easy 1-2 punch solution; it involves working with a limited space for your store’s projection display and having your employees give an easy spiel that will make sense to a potential customer.
First, educate your employees. A doe-eyed shrug generally doesn’t inspire customers to see the value of what you’re selling. The main reason why a projection screen should be used is that it’s designed for video presentations; bed sheets and drywall were not.
• COLOR: A projection screen is formatted to industry standards for adequate color temperatures so that your projected image looks like real life instead of looking like it’s being seen through blue, green or red goggles. Walls and sheets are not formatted to preserve adequate color representation. It’s even worse if the bed sheet or wall is colored; the picture is completely washed out.
• FLATNESS: A projection screen is designed to present a flat viewing surface. A bed sheet never hangs with perfect flatness and walls are typically textured or too glossy. All of these either distort the picture or create some kind of visual artifact that ruins the experience.