All Of Life Is A Sale
Retail leadership is defined as a person or team who guides and directs a group to achieve a united goal, an agreed-to omni-vision. Although leadership is orientated by facts not by emotions, the heart of leadership defines the spirit of self-sacrifice, the doctrine of consumer necessity especially at the last three feet of the in-store selling aisle. Perhaps retail’s greatest leadership responsibility is in creating America’s next advancement of top business leaders. Retail leadership is expected to encourage associates to truly enjoy serving a customer and also enjoy physical retail giving, caring and sharing. The results of this regal-grooming-leadership? Consumer store traffic shifts favorably into kinetic-hyper-drive, cash registers are favorably over exercised and profits are generously delivered to stockholders. Life is very good for any retailer who tilts, decrees and promotes exceptional customer service and support in the language of disciplined leadership at the last three feet of the sale. But don't take my word for it- take a multitude of very smart third party research reports, as well as a multitude of consumers.
Yes, retail is a highly competitive, rough and tumble business. It can run hot or cold but must always run on offering best brands, products, prices, locations and services. Retail is also, we sometimes forget, all about selling. It is all about leadership salesmanship at the last three feet of the sale. Sometimes the “salesmanship” is projected through packaging or pricing or brand value. Many times the best store salesman is the product itself. But always, selling must be the life-blood of each and every retail store employee regardless of position. Sales failure, whether due to poor store traffic, weak store receipts, poor associate selling or anemic store profit intentions, represents an opportunity for leadership to step in to ensure that boomerang store traffic becomes a reality.