All Of Life Is A Sale
Gen One Ventures warrants 5 of 10 retail sales principles to ensure short and long term brand value, lifetime brand leadership and kinetic boomerang-store-traffic. Together, they represent retail opportunity, ensure consumer loyalty along with increased store traffic. These principles declare loudly that whether you are a retailer or a consumer, “all of life is a sale”:
1. Be Care-full: Care about your customers and they in turn will care about your retail brand. Be full-of-care for each and every customer by defining the kilter of a store associates score-card-expectants to sell customer-care, to sell and define your retail-brand-value first and foremost.
2. Mind Your ABS’s: Train your store employees to “Always Be Selling.” This means their most important responsibility across the store floor is to assiduously sell and mirror your retail brand prowess through serviced actions, knowledgeable support and customer care. This means mentoring all store associates in any position to gain customer attention, interest, conviction and appreciation for your retail brand: to teach associates how to improve their sales conversions.
3. Hire Thy Heroes: Pay for talent. Repeat and amplify: “pay for talent.” To many times we hire mediocre, tenderfoot-glib employees based upon a low wage philosophy. That philosophy directly impacts store traffic, brand opportunity, profitable engagements. Hire thy heroes, invest in them and deliver them the very best in sales training, personal development and selling tools. If you “build it” with best of breed human capital, “they will come.”
4. Train To Gain: Every nano-second of a customer’s journey through a physical retail store is an opportunity to muscle up and fuel gregarious customer-to-brand affinity. Each and every dollar spent in retail advertising must be soulfully mirrored and re-amplified through in-store human capital. Anything less in associate “brand ball carrying” and selling is a catastrophic, obfuscating-virus known as “the profit recession business.”