These Amazon Delivery Services Keep Getting Creepier
In a press release this week, Amazon announced that its Amazon Key delivery service is expanding to in-car deliveries in 37 cities around the U.S. with more rolling out in the near future.
The concept borrows from the Amazon Key in-home delivery service that utilizes a suite of security cameras and smart locks to give a specific delivery person access to a person’s home in order to drop their package off inside—rather than leaving it out on the porch for potential package poachers. Amazon Key was rolled out late last year and could’ve played a part in the company’s decision to acquire leading smart lock brand Ring.
For its part, the Amazon Key in-car delivery service is an app-based method that utilizes a similar concept as the in-home method. It’s intended purpose, point blank, is to create a delivery method for users who park their car in public places at work. There may be some instances where you’d have a delivery dropped off in your car in your own driveway or elsewhere, but this is really a workday kind of service.
In this case, the user downloads the Amazon Key App, links their Amazon account with their connected car service account, and can choose the in-car delivery method at checkout. On delivery day, the Amazon Key App lets the customer check to ensure they’re parked within range of the specified delivery location, provides notifications when the delivery is approaching and when it’s been completed, and allows customers to track when their car was unlocked and re-locked. In-car delivery is available now for drivers with a compatible 2015 or newer Chevy, Buick, GMC, or Cadillac with an active OnStar account, and 2015 or newer Volvo vehicles with active Volvo On Call accounts.
“Since launching Amazon Key last November, we've safely delivered everything from cameras to collectable coins inside the home. Customers have also told us they love features like keyless guest access and being able to monitor their front door from anywhere with the Amazon Key App,” Peter Larsen, Vice President of Delivery Technology, Amazon, said in a statement. “In-car delivery gives customers that same peace of mind and allows them to take the Amazon experience with them. And, with no additional hardware or devices required, customers can start ordering in-car delivery today.”
Where Can Key Go Next?
The convenience factor of these delivery methods can’t be denied—the consumer doesn’t have to worry about their item being swiped off of their doorstep our from their office—but neither can the creepiness factor. The thought of a stranger getting into your home or car, no matter how thorough the background checks on delivery personnel gets or how many measures Amazon has in place to prevent their delivery people from robbing customers.
So what other options are there for a service like Amazon Key that removes the uneasiness involved with letting a complete stranger into your home or car?
How about delivering the product right to you?
The obvious problem, right off the bat with a service like this, is that schedules change throughout the month, week, day, and even hour. So promising to be at a certain place at a certain time to get a delivery poses all kinds of logistical challenges that make in-person delivery a supremely inefficient model. But imagine being able to order something from Amazon when you’re in a pinch—say, a power bank when the smartphone battery is getting low and you don’t have a cable with you—and having it delivered right to you within the hour.
That’s a service that would put the customer first. And, who knows, maybe it’s something that’s already in the works.