This Awesome Meeting Tool is Something Everyone in Consumer Tech Can Benefit From
It’s been a busy few weeks in the consumer tech space as companies all throughout the industry are gearing up for the insane final few weeks of the year, as well as the industry’s Super Bowl at the start of January. We here at Dealerscope have been on the road covering a number of different events and trade shows. We’ve been everywhere from Dallas, to Chicago, Las Vegas, New York, and more.
While each of those events have been awesome to cover, there’s one that stands out above the rest, and it’s one that I literally didn’t even have to get up from my couch to attend.
That event was the GetGeeked San Francisco show, which took place at the Terra Gallery on November 2nd and 3rd.
While there were media and “geeks” in attendance in San Fran that I would’ve enjoyed getting to know in person, being stationed on the other side of the country makes it a tad difficult to get out there on a while. However, I was given the opportunity to attend the event digitally with the help of Kubi.
A project developed by Revolve Robotics, Kubi is a telepresence robot (starting at $499) that lets the user make video calls via an iOS or Android app for an immersive videoconferencing experience. Essentially a robotic mount, Kubi gives the person on the other end of the line the ability to move the mount around so they can look in different directions, be it at the person they are talking to, or around the room.
For the purposes of the GetGeeked event, I was able to listen to different exhibitors talk about their products while looking around their booths at what they were showing off. I was able to look in different directions as well as zoom in on product for a closer look. Granted, an in-person experience would’ve allowed me to actually interact with and hold the product, but this was the next best thing—I could get up close, still hear the pitch from the exhibitor, and ask them questions, all while seated comfortably on my couch, some 3,000 miles away.
Needless to say, I had some fun with the experience.
So what can consumer tech retailers learn from this?
Aside from the prospects of selling Kubi, the experience itself is something that translates incredibly well to the retail showroom. Perhaps you have a customer who’s unable to get to your store for some reason, Kubi would allow them to video conference with you from wherever they are, and they’d still have the ability to experience of actually being in your showroom, looking around.
It boils down to creating an awesome experience for every customer, whether they can be at your store or not. Phone calls are great, and, sure, there’s FaceTime. But the experience of videoconferencing through Kubi is more immersive than any of those platforms could ever hope to be.
Today in retailing, it’s all about creating an experience. Businesses have to find ways to entice the consumer to not make that purchase online. And while the battle has, for the most part, been about convincing them to come into your store, Kubi provides a way for them to do that while still in the comfort of their own home.