E-Commerce Tips for the 2016 Holiday Season
Catering to consumers’ interests and needs is the common thread running through all of these suggestions. With the competition for holiday shoppers likely to be as intense as it’s ever been, retailers will need to set themselves apart from the pack. For many stores, the next two months will determine whether they reach their yearly goals. Meeting and exceeding their customers’ expectations will help ensure a happier holiday season for themselves — and increase their chances of ringing in a rewarding 2017.
Tom Caporaso is the CEO of premium loyalty solutions pioneer Clarus Commerce, with over 24 years of experience in the retail, e-business and customer loyalty industries. Appointed Clarus’ Chief Executive Officer in 2011, Tom’s leadership has led to exceptional growth for the once 10-person start-up which now boasts over 90 employees.
Under Tom’s guidance, Clarus has cultivated partnerships with brands and retailers such as MasterCard, FedEx, Bluestem Brands and Good Housekeeping; creating and managing premium loyalty programs that reward both the brand and its customers.
Caporaso is a noted expert in the retail, customer loyalty and e-commerce industries who contributes regularly to Nasdaq and has been frequently featured in numerous other outlets.