Eat Less, Sell More!
I confess to skipping breakfast and lunch for over 30 years through an assiduously rough and tumble sometimes sales disappointing, sometimes sales inspiring consumer electronics market place. I also confess to arriving to work each and every day no later than 6:00am for the same 3 decades Those that know me will testify to my disciplined style of business living. For those that don’t, please take the word of the New York Times.
Why perform this way? Because like so many of you I work through a business world of perpetual sales rejection. A highly competitive, always-on local-global-matrix-energized consumer electronics business. The granite wall of disappointment for many of us is merchant rejection in the cruel language of "no!" It is pressure, heavy tolling and trolling pressure that causes my personal intense sobriety to eat less, work longer: fight harder. Failure in sales punishes brand productivity and if not corrected becomes a learned and sustainable product disability. That which can be repaired, can be re-aligned.
Having said this, like you, I am passionate about our consumer electronics business and believe massive opportunity abounds daily. The axiom of my words compliments all CE manufacturers, retailers and channel partners for their incredible sales determination and aggressive push-to-pull CE successes for decades. These words remind us that selling is not for the faint of heart, not for the unprepared.
In my early days, food was my personal guerdon. Thirty plus years ago food was my insulation, protection and consistent reward for failing. Food helped and supported me through continual sales rejection. As I fell again and again selling one on one or in front of a large group with sad nervous energy I aggressively rewarded myself with more and more food to offset the pain of failure. Food instantly doctored my pain and anguish for trying so hard, for losing so hard. The tougher the rejection, the more I ate, the more portly, tubby, sluggish, tired and sleepy I became through the day, through my life.