Fitbit Could Be Making a Bigger Smartwatch Play than We All Think
Barely a day after the official close of CES 2017, news broke about Fitbit that probably would’ve stolen the show out in Las Vegas. According to a post on smartwatch maker Vector’s website, the company has been acquired by Fitbit for an undisclosed amount. The move comes a little more than a month after the health and fitness company announced their plans to acquire smartwatch manufacturer Pebble for $40 million.
Vector, a European luxury smartwatch maker, will bring with them their designs, but also—and perhaps more importantly—their software platform.
“We believe this is an important milestone as a moment when we will start building other new and amazing products, features and experiences, incorporating our unique technology and knowhow with Fitbit’s experience and global community,” the company wrote.
One feature stands out about the Vector platform that could make Fitbit a legitimate smartwatch contender in no time: 30-day battery life.
Thirty. The big three-oh. Three-times-ten. Ten plus ten plus ten.
So while your Apple Watch wearing friends have to plug their watch in at night, Fitbit/Vector owners won’t have to worry about watch plugs for up to an entire month.
Fitbit has yet to actually confirm the news on its own website (as of Thursday afternoon), but the move by them continues an aggressive acquisition streak in the area of smartwatches. The company, as we’ve noted in these pages, has been on a bit of a downslide over the past year. Since the anticlimactic launch of the Blaze at CES 2016, they’ve been unable to drum up any kind of excitement. And that’s resulted in slumping stock prices.
Whatever the plans, it’s clear that Fitbit is all in for 2017 being a turnaround year. They’ve made a couple of acquisitions. There’s plans in place to launch an app store at some point this year. And ultimately there are likely to be a few new products as a result of all of these moves.