Huckster or Hukkster, Consumers Will Decide
“Give me more! Give me more for less! Give me more for less in the brands and products I want right this minute!”
Give me more for less best articulates consumer demand and expectation to garner the lowest price possible each and every day: anywhere, anytime, anyplace especially through the first inch of a glowing piece of glass. This is the creed of hungry, over anxious price niggling American shoppers. Brands want these shoppers as much as consumers want their brands. The questions for all brands is not what you want but rather “what you can afford at what price point, at what level of disruption in competitive line logic, at what price corruption across e-clouds, at what price does it become unprofitable brand destruction instead of profitable product production?” You can give them more, but at what brand cost, at what brand profit?
We know consumers today are intently in front of or behind your brand with a fount of highly knowledgeable pricing apps, social reviews and fast product knowledge. We navigate and articulate our brands through social construction, new product eruptions and pricing disruptions to warrant hard earned victories. Always with brave kinetic energy to master the “right product, to the right channel, with the right price.” Within our new social-centric and heavily app-enabled economy, driving profitable consumer brand opportunities is daily exhausting. For retail merchants and their watchful internal pricing police there are many pennies to be made and found through daily price-collections for same sku’s at lower prices from viable direct or indirect competitors. Manufacturer sales and marketing team members are sadly spending more time defending unintended price confusion and profit delusions seemingly prospering in retail-cloud channels then they are presenting the achievable power of their brand and products to make or take a market.