My Social Media Prescription Plan
I'm really excited to be starting this blog on social media strategies for retailers. This is going to be an outlet for me.
I have this addiction, you see. Practically every free second I have throughout the day, as an online editor, I spend on Twitter, sharing our reporting, and connecting with new people in the consumer electronics community. I do it because I think it's important, but also because it's just plain fun. Probably the last thing they should have done was give me an excuse to spend more time on social media. -"Yes Jeff, I'm watching a video of a woman falling into a fountain while texting... No really, it's research for the blog..."
Pushing all of that irrelevant stuff to the side, however, the stories I just can't help but click on, are often about social media-in-action. I love to read about strategies for successful tweets, Facebook pages, or the best run contests. I get excited when I see that a retailer is rewarding Foursquare users, or using shopkick, or just letting people pay with their phones.
Well, now I have an excuse to get my fix. I'll be sharing all of the new social media advances I find that affect the retailer-consumer relationship. It's not often that something that is so important for your product is actually fun to do.
While I'm reading about social media strategy all week, I know I'm not out in the stores. That is why if you are reading this, and you have a question, or there is something you want me to look at, or I am just flat out getting it wrong, please tell me. Leave a comment and we'll talk about it. I can take my medicine. Or join me on Twitter and Facebook. Chances are, I'm already there waiting.