Market to One, Market to Many
Social Passport was on display at the Merel Technologies booth, right next to the mTouch table, which I first saw at last year's Line Shows. The mTouch is a large, table-sized tablet with a screen strong enough to also be a table or countertop. It makes a nice interactive addition to any retail setting, and comes at a reasonable price.
With creative ideas for retailers like that, I was interested in finding out what else David Merel was doing to "give brick and mortar a fighting chance in these hard times."
Social Passport follows the idea of checking in, giving retailers and event planners a way to reach into the social networks of their customers. The Social Passport is a QR code that a user can sign up for, linking it to one or more of their social networks. The retailer just has to scan the QR code and Social Passport posts information about the event or sale to that person's entire social network. The nice thing about the QR code is that it can be printed, texted or downloaded, so it is not limited to people with smartphones.
David Merel's tagline is that "if you can market to one, you market to many." Just convince one visitor at your store or booth to sign up for a Social Passport, and your message can immediately be sent to hundreds of their friends. That gets right to the core of why social media is a (cheap) investment that is worth your time.
A simple giveaway is enough to convince most people to complete the free sign up. It worked on me. (Sadly, I didn't win the mTouch table).