Netflix Recommended TV List Has Major Problems
With the saturation of Smart TV's, Netflix has begun releasing a list of recommendations that offer "faster performance, easier app access, and new features" to improve your streaming experience.
The list, which is a bit shorter than last year, includes a combination of Samsung's 7-, 8-, 9-, and Q-series, Sony's Android TVs and LG's 2017 line of 4K UHD. Netflix says it will add brands as they become available and are meet their criteria.
However, that criteria seems lackluster at best, especially for a company who is headstrong about delivering a high-quality streaming service. This list seems to focus on access to the app, not how any of the content actually looks.
Criteria highlights include:
- Your TV starts up instantly and apps are ready to use right away, just like your smartphone
- The Netflix app always launches quickly, whether it’s right after turning on the TV or after using several other apps
- The Netflix button on the remote control powers on the TV as well as launches Netflix, so you can start your TV and get to
- Netflix with the press of a single button
- The Netflix app is easy to access and convenient to launch from the TV menu
- Your TV remembers what you were doing and wakes to the same place as when it was turned off
- Browse Netflix in 1080p resolution – with crisper text and clearer images
- Your TV comes with the latest version of Netflix with the newest features.
... and that's it.
No mention of picture quality or audio fidelity. Sure, it might be in the best interest of Netflix not to play favorites with a brand by crowning one over the other, but they have to realize the can of worms they open by releasing a list like this.
A Netflix representative has stressed that the list is to "shine a light on aspects of the smart TV experience that are important but less covered or well understood." The rep also noted that this is something "consumers care deeply" about which is true considering the power Netflix holds being by and large the most popular streaming service in the market.
While ease of access is important, there are more tools to quantify what makes a TV a better experience. Viewing angles, sound, and color profiles all play a significant role in a purchasing decision.
Whether or not consumers will take a "Netflix Approved" sticker seriously or not is entirely subjective. However, Netflix has given out a few recommendations for what they feel is the best experience - something that might mislead consumers who are looking to use their new television for more than just Netflix.
In my opinion, nothing is more competitive than the TV market. Nothing has been a staple in a household longer than the television. Even our very own TV Shootout at CE Week has evolved into a quantified competition using professional calibration tools from independent experts from across the nation.
At the very least, Netflix has provides a great selling point for consumers, but take it with a grain of salt when advertising a TVs raw performance.