Out-Sell, Out-Negotiate And Out-Profit Your CE Competition!
Logic will get you from A to B. Imagination and creativity will take you everywhere. Albert Einstein (1879 – 1955)
CE brands are best engineered through the art of superior selling. And selling success is realized most smartly through bi-modal disciplines of refulgent creativity and profitable business logic. Smart logic makes an argument sound while smart creativity makes an argument, a sales presentation or a negotiation sound logical.
We keenly understand as marketers that logic is the core engine of our business minds, while creativity is the flinty engine of our sales and marketing hearts. To succeed, we keep them separated, never allowing our minds to battle our hearts or vice versa, especially through the “heart” of a retailer negotiation.
Instead, we command the resolve of creativity -our hearts- while promulgating critical thinking through sharp logic - our minds. We then fold them in with profitable relevancy designed and perfectly tuned for our negotiating sessions. Through the masterful art of negotiation, it is the further articulation of opportunity through relevant and creative passion that earns the right to retail unite… and earns the right to jointly engage in a profitable market making fight. Hence profit, the purpose of business, becomes the anthem of opportunity resting on the wide shoulders of logical-creative advantage for your brand and for your retail partner.
In our CE business, the burr of emotional capital congeners logic and creativity into highly competitive advantage. Emotional capital, the duopoly of logic and creativity favors the prepared mind, energizes and stimulates the competitive possibilities, based upon business facts. Emotional capital stimulates and builds long term equitable retail partnerships.
When logic and creativity unite and spark between brands and retailers, big, viable and long term businesses are negotiated and built. Coupling business logic to creative passion can turn any partnership from a provider of standard sturdy products to a creator of competitively advantaged and consumer-desired products and services.
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