Out-Sell, Out-Negotiate And Out-Profit Your CE Competition!
In addition, we know from historical results that consumers are willing to pay a few extra pennies for their own burnished feeling of emotional capital. Think Apple, a company thriving by wedding the logic of its highly competitive, integrated product offerings with the passion of its creativity, imagination and dream weaving cosmetics and content.
This is just why they are so tough to compete with. Apple's fierce and flinty union of logic and passion across aesthetics, user interface, software and cloud services delivers consumers the emotional capital they want, desire, and pay extra for again and again. This well-baked cake of emotional capital delivers brand and product infatuation to a global market, a formidable weapon of choice few brands achieve. And by the way, Apple also enjoys the unique position of controlled pricing and rational channel strategies.
Without hesitation, move and position your “logical and creative chess pieces” to obligate and complement your potential victory through market relevant emotional capital. Once baked together, the union of logic and creativity will deliver traffic and results for your retailer and for your brand negotiators and will protract emotional capital for the market you are about to serve together.
Preparing to negotiate the art of irresistible market persuasiveness through smart business logic and creativity begins with:
1. Careful identification and presentation of your brand/product opportunity in the language of feasible, viable alternatives and opportunities with respect to your stated business strategy. Audit the gaps and fissures versus the desired goal preparing your logic case on the offense with highly relevant proof points and market evidence for ensured success.
2. Auguring competitive variances as potential road blocks towards achieving your ultimate and desired outcome. The price point you wish to reach through negotiation should be backed by memorialized, financially tested good, better and best competitive line logic and margin scenarios. Do not treat logic as pre-packaged backup to handle retail pricing objections. Rather craft your proposal on the greater negotiation offense coupling logic and creativity in union. A progressive granite wall of multi-modal logic, creativity and promotions protects against crest fallen, niggling price demands and negotiations causing losses for you and your retail partner.
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